Thread: Elements of Strategy: A Pocket Guide to the Essence of Successful Business Strategy

What is strategy?
Why is strategy so valuable? And how can we, as employees, managers or owners of businesses, be sure that our strategies are as effective as possible? This book answers these questions—and many more— posed by those wishing to make a positive contribution to the future of their own businesses. Let’s start with a definition of strategy.

Having spent over twenty years in one of the world’s leading strategic consulting firms, and benefiting from additional experience as a director of an international investment bank, as a start-up entrepreneur and as president of a publicly listed company, the most useful definition of business strategy I have found so far is quite simple: Strategy is the art and science of informed action to achieve a specific vision, an overarching objective, or a higher purpose for a business enterprise.
Strategy embraces many disciplines and areas of business activity: competition, human resources, technology, organization, leadership, communication, implementation and inspiration. Together, the elements of strategy combine to steer a business in the right direction and reach its ultimate destination
faster and more effectively than its competitors.
Good strategy captures opportunity for improvement, achieves new excellence in operations, builds stronger organizations, helps reduce risk and realizes aspirational visions. Good strategy inspires your colleagues and strengthens your organization’s capabilities.
Each individual insight, decision or action contributes to an integrated strategic plan. One of the most important goals of a strategist is to ensure that these discrete elements in the process of strategy are all excellent in their own right. Equally important is to ensure that they bind together to make the value of the whole even greater than the sum of the individual parts.
Strategy is about action and results. Theory, good intentions, detailed documents, glossy presentations and even well thought out strategic designs are never enough. Ideas need to be implemented and results achieved.
As John Gardner stated:
In this era of complexity, great enterprises are designed and carried forward by the kind of man who has a vision of what might be and a practical strategy for getting there; a man with an idea in his head and a monkey wrench in his hand.
These words provide a cogent summary of the spirit and value that can be provided by adopting and implementing an effective strategy program in your own great enterprise.
Statement of Purpose
The specific purpose of this book is to give you a concise and portable guide to the essential elements of successful strategy which are developed more fully in STRATEGY: A step-by-step approach to the development and presentation of world class business strategy (Palgrave Macmillan, 2004).
It is my hope that, armed with this easy reference, you will be able to improve the quality and content of your own strategies and thus improve substantially on the results achieved in the very real markets in which you operate.

Õî÷ó ñêàçàòü ïàðíþ ÷òî íàì ëó÷øå ðàññòàòüñÿ, íî ëèøü äëÿ òîãî ÷òîá íåìíîæêî ïðèïóãíóòü, ÷òî ÿ ìîãó èñ÷åçíóòü èç åãî æèçíè è ïîíÿòü íóæíà ëè ÿ åìó.Ïðîñòî êîãäà ÿ åìó ÷òî-òî ïðîáóþ ñêàçàòü, ïîáåñåäîâàòü ñ íèì, óçíàòü èíòåðåñóþùèå äëÿ ìåíÿ ìîìåíòû íàøåé áóäóùåé ñ íèì æèçíè, îí íà÷èíàåò áåñèòüñÿ, ðàçãîâàðèâàåò ÷òî ÿ åìó ìîçã âûíîøó è ò.ï.È êàê ïîñòîÿííî ÿ îñòàþñü áåç îòâåòîâ íà ñâîè âîïðîñöû.Òåì ñàìûì íàâîäèò ìåíÿ íà èäåè íóæíà ëè ÿ åìó.Ìíå êàæåòñÿ âûÿñíåíèå îòíîøåíèé è ò.ï. - ýòî îáû÷íûé ýëåìåíò âñåõ îòíîøåíèé. Âîîáùå êàê âû ñ÷èòàåòå èçìåíèò ëè ñèòóàöèþ ìîå çàÿâëåíèå î òîì ÷òî ìû ðàññòàåìñÿ è êàê åìó ýòî ïðåïîäíåñòè ÷òîá çàäóìàëñÿ?

Бизне� центр по реализации коммерче�ких интере�ов фирм Винницы. Создает благопри�тные у�лови� дл� заключени� выгодных контрактов.

Êîìïàíèÿ «Ôðàì Øèïïèíã» äåðæèò ðóêó íà ïóëüñå ïðîöåññîâ ðàçâèòèÿ ëîãèñòè÷åñêèõ ñèñòåì, êîòîðûå îõâàòûâàþò âñþ öåïü òîâàðîäâèæåíèÿ è èìåþò ìàêñèìàëüíî ýôôåêòèâíûå ñâÿçè ìåæäó ïóíêòàìè çàðîæäåíèÿ ãðóçîâ è èõ ïîãàøåíèÿ. Òàêèì îáðàçîì, ìû ñòðåìèìñÿ ê îïòèìèçàöèè èíôîðìàöèîííûõ è ìàòåðèàëüíûõ ïîòîêîâ ñ ó÷åòîì ñèòóàöèè íà ãîñóäàðñòâåííîì è ìåæäóíàðîäíîì ðûíêàõ è ê ïåðìàíåíòíîìó îáåñïå÷åíèþ âûñîêîé ýêîíîìè÷åñêîé êîíêóðåíòîñïîñîáíîñòè íàøåãî ïðåäïðèÿòèÿ. Íàøè óñëóãè: - Àâèàäîñòàâêà - Àâòîïåðåâîçêè - Ìîðñêèå ïåðåâîçêè - Æåëåçíîäîðîæíûå ïåðåâîçêè - Ìóëüòèìîäàëüíûå ïåðåâîçêè - Òàìîæåííîå îôîðìëåíèå - Ñêëàäñêèå óñëóãè è äèñòðèáóöèÿ - Ýêñïåäèðîâàíèå ãðóçîâ - Ñòðàõîâàíèå ãðóçà - Ïåðåâîçêà íåãàáàðèòíûõ ãðóçîâ Íàø ñàéò ÔðàìØèïïèíã