Thread: Director of Marketing - Job Description Card

Position: Director of Marketing

Reports To: Executive Director; consultation from Marketing Partner(s)

Status: Exempt

Position Responsibilities

Direct firm’s overall marketing and strategic planning programs, and corporate communications. Facilitate client development through marketing and client services programs.

Duties and responsibilities include, but are not limited to:

1. Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans.

2. Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.

3. Oversee the Charitable Contributions Foundation.

4. Organize and implement client relations including:
• client satisfaction surveys
• client development activities
• client skills training
• special events

5. Supervise firm’s RFP protocol process including soliciting RFPs from desirable prospective clients and writing proposals for new business; participate in planning and presentation sessions, when assigned.

6. Oversee business development activities including:
• efforts through Business Development Coordinator
• assisting attorneys in strategic planning for client presentations, beauty
• contests, etc.
• offer coaching for prospective client meetings, presentations, etc.
• work with regional offices on designing and implementing prospecting and client contact systems.
 
7. Oversee corporate communications activities through Communications Coordinator including:
• external communications and systems
• internal communications and systems
• public relations efforts
• external vendors and consultants

8. Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.

9. Assist with and support firm’s involvement in various legal networks including coordinating business development and marketing activities via these relationships.

10. Design and plan quarterly marketing training seminars for attorneys.

11. Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance.

12. Supervise Marketing Assistant, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s). Make staffing and hiring decisions within marketing department.



Employment Standards

Education: College degree required. Concentration in Marketing, Business, or Communications preferred.

Experience: At least five years in marketing director role within professional services environment. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program.

Required Skills: Must be a self-starter, highly organized, and able to work well with attorneys at all levels in the organization. Polished presentation and interpersonal skills. Must possess top level business management, interpersonal, and facilitation skills. Needs good knowledge of Microsoft Office and Windows-based computer applications.

Special Skills: Background in legal marketing and knowledge of Elite Practice Development System a plus.

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